A personal project, to create a social action campaign, to help people connect to nature. I believe to save the planet from Climate Change we need to develop a relationship to nature first. The title of the campaign is ‘Connect With Nature’ and I designed a series of 3 posters.
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For the background, to all the posters, I used a series of cyanotype prints, of leaves and plants, to create a super up close image to reinforce connecting to nature.
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Every poster has a QR code to a map created by Good to Grow Network where you can find local community gardens who are in need of volunteers.
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As well as the bigger series of posters, I also printed mini business card sized posters, to hand out to people. Once they scanned the QR code on the back - they can put the card in soil, which can grow into wild flowers as the paper was made using seeds.