‘Waste Not Bags' poster series for designer Madison Mai McLoughlin for Alterist; an Upcycled Fashion Marketplace.
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Designer Madison made a series of reworked bags from deadstock, surplus supplies & scrap materials and commissioned me to make a range of posters to promote her new collection for the Alterist; an upcycled fashion marketplace.
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I wanted to design the posters with a zero waste approach to reflect the ethos of the bags. Whilst making the handmade letter cut outs, I kept all the scrap cuttings, and with those I played around, making decorations like the swirl shapes, flower doodles and the poster border.
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Bags: @madisonmaimc_
Poster: @shonamariecoyne
Photography: @kiran_unes