‘Waste Not Bags' poster series for designer Madison Mai McLoughlin for Alterist; an Upcycled Fashion Marketplace.

  • Designer Madison made a series of reworked bags from deadstock, surplus supplies & scrap materials and commissioned me to make a range of posters to promote her new collection for the Alterist; an upcycled fashion marketplace.

  • I wanted to design the posters with a zero waste approach to reflect the ethos of the bags. Whilst making the handmade letter cut outs, I kept all the scrap cuttings, and with those I played around, making decorations like the swirl shapes, flower doodles and the poster border.

  • Bags: @madisonmaimc_

    Poster: @shonamariecoyne

    Photography: @kiran_unes